You have hundreds of clients in your database. Every one of them already paid you once.
Personalized messages to clients who haven't visited in a while. Database segmentation, automated SMS and email sequences. Measurable revenue from people you don't need to acquire from scratch - because they already know you.
The problem we solve
Acquiring a new client from the market costs 5 to 7 times more than bringing back someone who already visited you. Your database holds hundreds of people who once paid and were happy with the service. Nobody reaches out to them, nobody writes, nobody reminds them. Most of them didn't leave on purpose - they simply forgot it was time to book their next appointment.
Step by step
Analyzing your database
We pull data from your booking system, CRM, or calendar. We review visit history, identify people who haven't shown up in a while, and look at the services they used. Based on that, we split the database into segments: 3 months, 6 months, and over a year of inactivity.
Personalized sequences
Each segment gets a tailored message. A client who hasn't visited in 3 months receives a different invitation than one who disappeared a year ago. The message references their last service and offers a specific reason to come back.
Clients come back
The client clicks the link and books an appointment, or replies to the message. The inquiry is qualified automatically, and your calendar fills with bookings from people you had long forgotten about.
You measure results in real revenue
In your results dashboard you can see how many messages were sent, how many clients came back, and how much revenue the campaign generated. Everything in concrete figures, not estimates.
Examples from your industry
Dentist
A patient had a checkup 8 months ago. They get an SMS: 'Time for a checkup. Book your slot with one click.' 12% of patients in this segment book within a week.
Fitness studio
A former member left 4 months ago. A message with a trial-week offer to come back. 8% return on a monthly membership. With 200 former members, that's 16 new memberships without a single euro spent on ads.
Beauty salon
A client hasn't visited in 5 months. Personalized SMS: 'Last time you had a balayage. Time for a refresh?' She books a color treatment and adds a haircut on top. Higher visit value than the original one.
Before and after 90 days
Inactive database outreach
Returning clients
Additional revenue
Frequently asked questions
How much does it cost to acquire a new client compared to reactivating an old one?
According to marketing research, acquiring a new client from the market costs 5 to 7 times more than bringing back someone who already visited you. Former clients know your business, had a positive experience, and just need a nudge to return. A single reminder SMS costs pennies compared to an ad campaign targeting someone completely new.
Didn't these clients leave for a reason?
Most inactive clients didn't leave on purpose. They didn't have a bad experience and they didn't choose a competitor. They simply forgot, their priorities shifted, or nobody reminded them it was time for their next appointment. The segment of clients inactive for 3 to 6 months has the highest conversion rate, because their relationship with your business is still fresh.
My data is in Excel, on my phone, and in an old CRM. Is that a problem?
No. We can pull and merge data from different sources: Excel, Google Sheets, Booksy, Calendesk, Fresha, legacy CRMs. During deployment we clean up the database, remove duplicates, and segment clients. You don't have to do any of it yourself.
Won't clients get annoyed that I'm writing after a year?
The message is personalized and references the last service the client used. It's not a mass ad - it's an individual reminder. Every message includes an opt-out option. In practice, the unsubscribe rate for these campaigns stays below 2%.
What percentage of clients actually comes back?
Conversion depends on the segment. Clients inactive for 3 to 6 months come back in 5 to 8% of cases. The over-a-year segment is 2 to 3%. With a database of 500 inactive people, that's 25 to 40 returning clients.
Is this a one-time campaign or an ongoing system?
It's an ongoing system. Your client database is monitored continuously, and people who cross the set inactivity threshold automatically enter the appropriate sequence. You don't have to remember to launch a campaign every month - the system does it on its own.
How many of your former clients are waiting for a reason to come back?
Free 30-minute audit. Real numbers, zero commitment.