A client couldn't get through. How to stop them calling someone else
You can't undo a missed call. But you can decide what the client sees in the next few minutes: silence, or a clear message from you. This is a practical guide - what to write, when to call back, and how to set it up so it doesn't depend on whether your hands happen to be free.
Sławomir Kwaśny
Cold to Close
The first few minutes count
For a moment, a client who couldn't get through still has the phone in their hand. They have the map or a search page open and are wondering what to do next. If a message from your business arrives right then, they have a reason to wait. If nothing arrives, they call the next number.
Calling back in the evening still makes sense, but the real game happens earlier. By the evening you may be talking to someone who has already booked somewhere else.
What to write in the SMS after a missed call
A good message does three things: it says who's writing, explains why nobody picked up, and asks one specific question that's easy to answer.
Detailing studio: “Hi, this is XYZ Studio. We're working on a car and couldn't pick up - we'll call you back within the hour. Reply with the car and the service you're interested in.”
Car workshop: “Hi, this is XYZ Garage. Our mechanic is under a car, we'll call you back by 3 pm. Reply with the model and what's going on with the car.”
Air conditioning and installations: “Hi, this is XYZ Air Conditioning. Our crew is out on an installation, we'll call you back this evening. Reply with whether it's a new installation, a service or a repair, and which town you're in.”
The question at the end matters most. A client who replies “BMW X5, ceramic coating” no longer needs to call anyone else - they're waiting for your answer. And you call back prepared.
What not to write
- ●“Thank you for getting in touch, we'll get back to you soon” - it doesn't say when, and it gives the client nothing to do.
- ●A long message about everything your studio offers. The client asked about one thing.
- ●A link to a form they have to fill in on their phone. It's easier to reply in one sentence.
- ●Promises you won't keep. If you write “we'll call you back within the hour”, call back within the hour.
When to call back
At the time you gave in the SMS. Before you call, read the client's reply - you already know the car and the service, so you can give a price range and a free slot straight away. A call like that is shorter, and it's easier to end it with something concrete.
If the client didn't reply, call back anyway. No reply doesn't mean they're not interested. They may have been driving or at work.
How to set it up so it doesn't depend on memory
You can do all of the above by hand: decline calls with a ready-made message, write down numbers, call back. It works as long as someone remembers and has their hands free. On a Saturday with two cars in at once, usually nobody does.
That's why we connect to your number. After every missed call, the client gets an SMS 30 seconds later, signed with your business name. You get their reply and a note: who called, what about, and when to call back. On START the system also replies straight away: it asks about the car and the job, gives a price range from your price list and offers a free slot from your calendar.
What if the client would rather talk than text?
Some people won't reply to an SMS because they simply want to talk. For them there's the call back, or a phone that answers itself: AI picks up in Polish, answers questions about price and dates, and passes the trickier matters to you. That makes sense when you get a lot of calls, evenings and weekends included.
Frequently asked questions
How soon after a missed call does the SMS go out?
After 30 seconds. The client gets it while they're still holding the phone and wondering where to call.
Does the SMS go out if I pick up?
No. The SMS only goes out when nobody has picked up. If you answer, you talk as usual and nothing is sent.
And after working hours?
It goes out then too, with wording that fits the time of day, for example: “The studio is closed for today, we'll call you back tomorrow by 10 am. Reply and tell us what it's about.”
Won't an SMS like that look like spam?
Not if it's signed with your business name and answers a call the client made a moment ago. It's not an ad, it's a reply.
How much is it?
We work out the price on the 15-minute call, for your city and services, before you sign anything.
Let's see how much you're leaking
15 minutes on the phone. We'll work out how much is leaking at your place, and at the end you'll see on your own phone what a client gets when nobody picks up.
Book 15 minutes